(Formerly Printing Technology 40)
1.5 Units, 2 lecture, 3 lab, nine weeks

Prerequisite: Grc39A and Art 39B

Advanced principles and methods of graphic communication. Projects incorporate symbols and typography into visual design, exploring interrelationships between the formal elements and symbolic content.

I. Color and design communication.
A. Color contrasts/readability
B. Sensory associations
C. Associations/symbolism
D. Contemporary graphic designers and the client/designer relationship
E. Color models (RGB, CMY, Pantone, Trumatch, LAB, HLS, Munsell, Toyo)
F. Aspects of color perception and interaction (Albers, adjacency, metermism)

II. Color correspondence: The design making process
A. Visual form and verbal content
B. Color preferences
C. Symbols - appropriate use of color
D. Recognizing visual organization and interaction of elements
E. Design concepts as related to gender, region, age, and ethnicity

III. Production skills: The changing role of the graphic designer, advanced concepts and color use
A. Typography: fonts and image
B. Principles of type: consideration of font in relationship to idea and readability, and how it relates to color
C. Camera ready art to be produced as spot color
and process color
D. Spec sheet

IV. Corporate identity/client presentation
A. Symbol development/logotype and pictogram
1. Improve and existing logo
2. Develop a logo for actual client
3. Final output: hard copy print and properly formatted files with support materials
4. Class presentation
B. Stationery packet/system and application
1. Two color stationery
2. Four color single fold presentation folder
3. Spec sheet and comparative bid; process vs. spot color
4. Final output hard copy print and properly formatted files with support materials
5. Class presentation

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